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The Bella Experience

We make dress shopping easy and fun with an extensive collection of designer bridesmaid dresses in hundreds of styles, colors and sizes, nearly 50 showroom locations nationwide, personalized styling services and a step by step virtual ordering platform.

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Browse Dresses

Ready to see what Bella has to offer? Our website showcases a selection of stunning styles and designers that are carried in store, including our Bella Exclusives. Browse dresses online then schedule an appointment at your local Bella showroom to see and try on in person. Our showrooms are comfortable and inviting spaces where you can relax, have fun, and find the look that feels best for the big day. It's the perfect setting to create unforgettable memories.

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Explore Hundreds of Colors and Styles by Top Designers for Every Budget

With Bella you can select from hundreds of styles in matching fabric and colors or create a custom mix and match palette. This allows you to curate the perfect look for your wedding party, ensuring that every dress complements your wedding aesthetic. Our expert stylists will guide you through the entire process, answering questions, providing sizing guidance and helping manage ordering timelines.

browse styles

With Bella you can select from hundreds of styles in matching fabric and colors or create a custom mix and match palette. This allows you to curate the perfect look for your wedding party, ensuring that every dress complements your wedding aesthetic. Our expert stylists will guide you through the entire process, answering questions, providing sizing guidance and helping manage ordering timelines.

browse styles

A Local Experience for Bridesmaids Across the Country

A Local Experience for Bridesmaids Across the Country

With nearly 50 showrooms across the country, Bella makes it easy and convenient for everyone to visit a local store to try on dresses. You will be paired with a dedicated Bella stylist that will provide the same exceptional service no matter where you are located

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Size Inclusive

Size Inclusive

Our dress styles are available to order in sizes 00 - 30W, with extra length and maternity options. We want women of all shapes and sizes to feel confident and gorgeous! Our dresses (and jumpsuits!) come in a variety of stunning colors, and fabrics providing the ideal match for any wedding theme

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Your Personalized Virtual Showroom

Bella’s proprietary software, the Virtual Showroom, acts as a digital extension of the in-store experience. Brides and their wedding parties can use this tool to share favorites, get reminders about deadlines, and easily order dresses with our online checkout.

Coordinate WITH YOUR BRIDESMAIDS

Bella’s proprietary software, the Virtual Showroom, acts as a digital extension of the in-store experience. Brides and their wedding parties can use this tool to share favorites, get reminders about deadlines, and easily order dresses with our online checkout.

Coordinate WITH YOUR BRIDESMAIDS

Let's make your wedding day unforgettable together!

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