The Bella Experience

The Bella Bridesmaid Experience


We love bridesmaids. They are a symbol of the support and friendship that goes into a wedding and they get to wear beautiful dresses. Bella's mission is to perfect each couple’s wedding party look because we believe it represents the feeling they create for their day.

We are dedicated to carrying an extensive collection of designer dresses that enhance every wedding, at every budget, and can be worn by all women! Our styles are made to order, which allows us to offer sizes from 00 to 30W, colors called Morning Mist and Ramble on Rose, hems with extra length added, and fabrics that are flowy or form fitting.

We also want you to be able to check out what’s in store before visiting so we showcase a selection of the styles and designers we carry on our website, including our Bella Exclusives. We keep our e-commerce edited so when you find something you like, contact your local Bella showroom to see it in person!



We design our showrooms to be comfortable, inviting spaces where you and your wedding party can relax, have fun, and play dress up.  

Feel like you have to make a lot of wedding decisions and you just want someone to sort through everything for you based on your vision? That’s where our Bella Stylists come in! During your appointment, we match you with an expert Bella stylist who specializes in dress details. They are trained to guide you through the fabrics, colors, and styles to find your perfect look.

Even if you already know exactly what you want, your stylist is here to answer every question you and your bridesmaids have, provide measurements and sizing guidance, and keep track of timing. Our goal is to create your ideal experience so make sure to tell us what you are hoping for!



Bella Bridesmaids is a network of 55+ showrooms across the country, which makes it super convenient for each of your bridesmaids to visit their local Bella and try on your favorites! Plus, you guessed it, they will also be paired with a Bella Stylist so their experience feels like you are in the same city, even if you’re a few hundred miles away.



First comes dresses, then comes ordering! We developed a proprietary software called the Virtual Showroom to act as a digital extension of the in store experience. You and your wedding party can use this tool to share favorites, keep track of deadlines, and order.