Black Friday: Take $20 off your $200+ order. Code "BF20"
Use Code "NovemberJY15" for 15% off all Jenny Yoo Made To Order Dresses in Velvet, Crepe & all Florals!
104 Broadway St
2nd Floor
Birmingham,
AL 35209
Tues - Fri 10am - 5:30pm
Sat 10am - 2pm
Complimentary Fittings:
Tues - Fri 10am - 5pm
By Appointment Only
Walk-ins welcome;
Subject to dressing room and stylist availability
Yes and no. What?! While a scheduled appointment guarantees you and your wedding party will receive the full Bella experience, we also know that sometimes you're walking around town and you can't possibly not stop into that adorable shop across the way.
By all means come and visit and get a feel for the joint. However, due to Covid-19 we are BY APPOINTMENT ONLY. We'll make sure to give you a crash course and all the information to schedule your personalized appointment!
Our appointments to find the perfect bridesmaid look are 60 minutes long. It's loads of time, we promise, and keeps second or triple guessing at bay. Once we are ready to roll, your wedding party will schedule 30 minute fittings to finalize their individual styles and sizes!
Yes, please! We have 50+ showrooms across the country, ready to accommodate your local bridesmaids for all of their style picking, measurements taking, size choosing, and ordering needs. Your local Bella acts as your home base so we can match you with a stylist who knows everything there is to know about your wedding. Your out of town bridesmaids can then visit their local Bella for a “complimentary fitting” during the week and submit their orders through your virtual showroom!
Wedding planning can seem like a lot, so focus on your attire first! What you wear will help guide the style and formality of your bridesmaid dresses. Bridesmaid dresses generally take 3 to 4 months. You’ll want to leave a few weeks before it’s aisle time for alterations, so if we were you, we would try to visit Bella at least 6 months before the big day.
Start shopping with 1 to 3 trusted decision makers. Fewer opinions makes sure you will see all the dresses you can handle and leave feeling accomplished, not overwhelmed. You can always bring everyone else for a second appointment after you have narrowed down your favorites.
Creating a once in a lifetime and inclusive experience for every wedding party is the most important part of what we do. The beauty of Bella is that we offer dresses in every color, style, and size you can imagine. In order to provide that many options, we have dress samples to try on in store that we order in your one of a kind combination. Our samples range from sizes 00 to 24 with most of them in sizes 6 to 14. Let us know before your appointment if you have any specific requests and we will do whatever we can to make it happen.