The idea for Joanna August’s wildly successful line of bridesmaid dresses was born out of her own nuptials in 2008. Joanna says she could not bring herself to send her best friends down the aisle in dresses whose beauty “ran a distant second to that of the table settings” or ask them to spend money on something they would never wear again. Joanna defied the conventions of the typical bridesmaids dress and created designs for her friends that were beautiful and they could enjoy not only as a member of a bridal party, but for any occasion. Today Joanna lives in LA with her husband and son, where she devotes her time to creating dresses women love to wear.
Please make an appointment at a Bella Bridesmaids showroom near you to review the full selection of Joanna August dresses.