We sat down with Jessica Brown, the owner and designer of Ivy & Aster and Love Lane Collections, to get to know the mind behind the brands! Make sure to follow @bellabridesmaids on Instagram this Tuesday when Jessica and the Ivy & Aster team take over our handle to give everyone a behind the scenes look at one of our favorite designers!
When designing for woman, specifically bridesmaids, what are your inspirations?
I like to keep in mind our customers when designing, which are women of all sizes and shapes. Let’s face it, none of us are alike and when you have a group of women together you are usually trying to find something that looks good on all of them. We take that into consideration when we design our dresses, using a variety of silhouettes that can look good, whether you are petite or tall, small or normal! We also offer a lot of options for straps and sleeves because we know girls feel more comfortable a lot of times with something that secures the dress and offers some coverage. We also keep in touch with our Bella stores to listen to their needs and requests, as we know they are coming directly from brides & their girls!
If you could dress any famous person, who would it be and how would you style them?
That’s a hard one! I am loving Meghan Trainor right now and she could walk right into a shoot for Love Lane and be the perfect model! She is so sassy and would be fun to put in one of our new Love Lane dresses… a pastel long tulle dress with pops of color on her accessories and shoes and maybe she’ll chalk her hair a little pink for us too!
What is YOUR favorite piece from the line?
My favorite Love Lane dress is Millie- I designed it based on a vintage dress I own!
Favorite place to travel?
I just got back from Moscow and was so inspired by the city and the brides I met there. I also go to Seaside Florida, every summer with my family, it is like a perfect pastel beach town!
Lip gloss or lipstick?
Lipstick. Gloss lasts about two seconds on me!
What can you not leave home without?
A large bag for anything I may need for an entire day, or anything my 5 yr old would need!
Favorite dance party-jam?
Ring the Alarm- Beyonce!